GRD 500 QUIZ 3 MODULE 3

Question 1
1. _______ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.

Mass marketing

Demographic marketing

Niche marketing

One-to-one marketing
10 points
Question 2
1. A product has more competition during the __________ stage than in any other stage in its life cycle.

Market maturity

Market growth

Market introduction

Market decline
10 points
Question 3
1. A _____ is comprised of several product lines that can vary in breadth and depth.

Product mix

Marketing mix

Company

Service
10 points
Question 4
1. If a company segments customers by gender, age, education, and income, then in your marketing plan, you should specify that your company bases its segmentation on __________ factors.

Demographic

Geographic

Psychological

Behavioral
10 points
Question 5
1. _______ means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ.

One-to-one marketing

Gender marketing

Group marketing

Mass marketing
10 points
Question 6
1. Most firms advertising's goal is to enhance _____.

Brand Image

Profit

Marketing

Purchases
10 points
Question 7
1. To write a positioning statement, you should answer all of the following questions EXCEPT:

Who are you trying to persuade?

Who are you competing with?

How are you better?

What are your weaknesses?
10 points
Question 8
1. Operant conditioning is based on _____.

Rewards

Neutral reinforcement

Positive reinforcement

Negative reinforcement
10 points
Question 9
1. A __________ is the general term used to describe both goods and services.

Price

Product

Promotion

Place
10 points
Question 10
1. The 4Ps include all of the following EXCEPT:

Positioning

Price

Product

Place