globmktg9

• Imagine that you are designing a global approach for a company. Examine the major pros and cons of having country managers versus brand or line managers, and determine whether or not there are situations where one is better than another. Defend your position.
• Examine the Bottom of the Pyramid (BOP) from a multinational perspective, and determine whether it is a way for any company to gain profits quickly or if there are there greater challenges at play. Provide one (1) current (within the past five [5] years) news article to support your claim.

2 pages