globmktg10

byshabar

Go to McKinsey & Company’s Website and watch Michael Cui’s video on disruptive technologies (11 min 38 s) - http://www.mckinsey.com/industries/high-tech/our-insights/disruptive-technologies. Use the Marketing Plan Template (attached). With the fast-paced change of technology and its affect on consumer markets, select the piece of the Marketing Plan you believe to be the best way to plan ahead for change. Recommend two (2) strategies that companies could put in place to help the emerging markets make the most of these technological advancements. Provide support for your response by citing at least one (1) current news article.