Executive Summary for JcPenney

• Due  11/18/15  4pm MST

The buying process of an online consumer product or service from the marketer’s point of view using the five stages of the buying decision process.

create an executive summary PowerPoint presentation. Cover the following: For  JcPenney's 

• Include a statement of the problem
• Concisely evaluate the findings from your research.
• Recapitulate any main conclusions or recommendations.

Develop a 6–8-slide presentation including notes, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention