For Eng.Kelvin Only
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What role does marketing play in the overall strategic planning process? Find a scholarly article (one with an author, not just a website) that supports your discussion. Discuss the article's relevance to this topic.
Read the articles and answer questions above. These are the references for the articles for the forum.
Dawar, N. (2013). When marketing is strategy. Harvard Business Review, 91(12), 100-108.
Pophal, U. (2015). Putting the 'strategic' into strategic content marketing. Econtent, 38(9), 6-10.
Strategic Branding and Marketing. (2015). Alaska Business Monthly, 31(10), 112-115.
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