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Dr. Marston’s four categories of people that sales people will likely encounter.

These include the following:

  1. Driver or Dominant
  2. Influencer or Influenced
  3. Steady Relator or Steadiness
  4. Cautious Thinker or Conscientious

 assignment will have two parts.

Part 1: Prepare a brief summary of each of these personalities. In addition, analyze which of the personalities would be the most difficult to work with during the sales process.

Part 2: Brainstorm ideas for dealing with these different types of personalities.

- 2-3 page essay and include Parts 1 and 2 of this

-APA Guidelines with proper citations and references.

-Introduction/ conclusion

    • 9 years ago
    • 10
    Answer(1)

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