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Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product's potential success. The analysis will focus on your primary competitor in the product's market.

 

 

1st paragraph

  • Any issues or opportunities your organization faces that affect its competitiveness and long-term profitability with regards to your product: This may include but is not limited to the following elements:
  • Cost Structure

2nd Pargraph

  • Factors affecting fixed costs

 

THE PRODUCT IS AN IPHONE WITH A NEW PLATFORM

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