For DR.Roberto only.

Short Paper: Segmentation, Targeting, and Positioning

Watch the video: McDonalds: Segmentation, Targeting, and Positioning. Compare and contrast the company’s strategy in relation to its competitors:

http://bevideos.mhhe.com/business/video_library/0073362255/swf/Clip_08.html   Video Link

http://www.netmba.com/marketing/market/segmentation/   Resource 1 Link

http://www.netmba.com/marketing/mix/   Resource 2 Link

1. Create a profile of the target consumer.

2. Does it make sense for the company to target a different consumer? If so, how could the company market to a different consumer?

Be specific about who the target consumer is and how the message will be different.

 For additional details, please refer to the Short Paper/Case Study Rubric document in the Assignment Guidelines and Rubrics section of the course.

DUE IN 24 HOURS

3 PAGES ONLY + COVERPAGE + REFERENCES PAGE.

USE APA FORMAT.