Do Codes Make a Difference

Read the Reality Check “Do Codes Make a Difference?” on page 165 of your textbook. 
As you read the article, consider the following questions: How could the topic of this article apply to your personal or professional life, and how could it apply to an organization you have observed? 

The writing assignment you submit must meet the following requirements: 
• Be at least two pages in length (not including the cover and reference pages) 
• Summarize the article 
• Identify the author’s intended audience 
• Critique the article 
• Assess how the author addresses business ethics within the workplace 
• Formulate your own conclusions on the topic 




Read the case study, entitled “Marketing in Schools” on page 430 of the textbook. Once you finish reading the case study, answer the following questions: 
1. Is there an appropriate age that advertising should consider? 
2. Who are the stakeholders that will be impacted by your decision, and how will each be affected? 
3. What are the benefits and drawbacks to advertising products within schools? 
4. What other facts would you need to make a decision, and how might your decision affect the stakeholders? 
5. Discuss alternative marketing practices that could be ethical and help the schools to raise money. 

Evaluate any assumptions that you make. The case study should be thoroughly discussed, and the written submission should meet the following requirements: 
• Be at least two pages in length (not including the cover and reference pages) 
• Include a summary of the case study 
• Answer the five questions listed above 


Remember to format this, and all written assignments, using APA style. Please remember parenthesis for all paraphrase and quotes from any sources after each sentences. This is a total of 4 pages in length for both case study not including the cover and reference pages.