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Read the "Takamatsu Sports" minicase at the end of the Chapter 12. Using the tools in Chapter 12, evaluate and rank each salesperson's performance based on profitability.

Johnston, M., & Marshall, G. (2013). Sales force management. (11th ed.). New York: Routledge.

 

ISBN-13: 978-0-415-53462-8

    • 12 years ago
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