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Discussion Prompt #1

 

Read Albert Einstein’s quote on p. 81 of Business Research Methods. What is the value of this statement in terms of the research process? What is the relevance and relationship of this statement to the technologically advancing business world? Where do these questions allow us to go?

 

 

 

 

 

Discussion Prompt #2

 

What is the purpose of sampling? What are some concerns and dangers of sampling? How important is the sample design to data validity? Explain. Provide an example where a sample might misrepresent data validity.

 

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