Digital Bus
Choose an e-commerce website (not discussed in the textbook, lecture, or live section) to assess in terms of the following eight unique features of e-commerce technology as referenced in Table 1.2, Chapter 1 and seen below. Your responses for the following points should total a minimum of 750 words.
- In your opinion, which feature(s) does the site implement well? Which feature(s) does the site implement poorly? Explain your answer.
- Prepare a short memo to the president of the company you have chosen that details your findings and any suggestions for improvement you may have.
Ubiquity | Internet / web technology is available everywhere at anytime |
Global Reach | The technology reaches across national boundaries |
Universal Standards | One set of technology standards: Internet standards |
Richness | Videos, audio, and text messages are possible |
Interactivity | Technology works through interaction with user |
Information Density | Technology reduces information costs and raises quickly |
Personalization / Customization | Technology allows personalized messages to be delivered |
Social Technology | User content generation and social networks |
- Format your paper using West Writing Style Handbook guidelines.
- Include a minimum of three sources, which may consist of readings from the University Library, your texts, and other selections.
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