Develop a Marketing Plan for a company/product (new
Develop a Marketing Plan for a company/product (new). Make sure that your plan includes the following topics:
➢ Situation Analysis:
o Market Summary (Market Segments, Market Needs, Market Trends, ..)
o SWOT analysis
o Competition Analysis
➢ Marketing Plan
o Mission
o Objectives
o Target Markets
o Positioning
o Marketing Mix
o Researches needed
➢ A report of 10 pages must be submitted by the end of the course.
ASSESSMENT CRITERIA:
Your work will be assessed on the following criteria:
➢ Integration of information and structure, quality and depth of discussion, creativity and overall coherence of the work submitted.
➢ A front page (Name, ID#, Course Name, Assignment#, Date).
➢ Style used is to be font size 12, Times New Roman. Within the case analysis a page must be included which states clearly that this is totally your own work and must be signed.
➢ Paragraph spacing: 1.5
➢ The main content must be in black
➢ References must be mentioned properly
10 years ago 5
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