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  1. Using the product you chose in Unit 1 discussion board(Playstation) List two features of the product and assess how they transform into benefits for you; determine consumer behavior towards your product as compared to their current behavior towards your competitor’s product. Discuss how the product fits your lifestyle or psychographic. 
  2. Based on Maslow’s Hierarchy of Needs, what level of need will your ‘improved’ product (Playstation) meet? Explain.
  3. Draft a mission statement for your product and set three (3) specific applicable marketing goals which you would like to meet in your marketing strategy.
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