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To me, goodwill is that intangible that makes the world go round.  With our overtasked lives, I'm not sure it is getting the attention it deserves.

For this discussion, please write a goodwill message to a client or a customer or a colleague.  Refer to page 239 and put some detail into it.  Thanks

Checklist ✓Sending Goodwill Messages

·         Be sincere and honest.

·         Don’t exaggerate or use vague, grandiose language; support positive statements with specific evidence.

·         Use congratulatory messages to build goodwill with clients and colleagues.

·         Send messages of appreciation to emphasize how much you value the work of others.

·         When sending condolence messages, open with a brief statement of sympathy, then adapt your message based on the circumstances and your relationship with the recipient.