Customer Motivation
Customer Motivation
Most large companies spend a substantial amount of money on creating advertising campaigns that influence customer behavior. Select the following link to review some memorable advertising campaigns: Top Company Ads.
Primary Task Response: Within the Discussion Board area, write 300–400 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Complete the following for this assignment:
- Search online for ads or commercials from your selected company. Provide a link of the ad in your discussion post.
- Then, complete the following:
- Give a brief sketch of the ad or commercial. Add the link or reference.
- Describe 1 feature of the ad that makes it different from its competition.
- What makes the ad persuasive and memorable?
- Do you think this is an effective ad for your customer group? Why or why not?
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