Cultural similarities and cultural differences made the difficult or easy to manage businesses and trade operations in and with different countries. Discuss the issues referred to the quotation( stated in description) :

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“Everyone finds it easier to communicate and interact with people who have a similar personality, ethnicity, and culture. We also prefer to work around people who share our religion, our beliefs, and our worldview. The challenge is to learn how to move beyond the inherent conflict that arises when two different people interact, and ultimately create an environment where all parties can find a common ground. The first step is to understand your own culture and communication style, and what barriers you may have toward positive cross cultural communication interaction.”

 

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