Crowd Funding Assignment
Crowd Funding Assignment and Rubric.
The purpose of this assignment is to have you become familiar with the concept of crowdfunding. As such you should do the following:
1. Google crowd funding, visit crowd funding web sites, and learn about crowd funding. One of your later assignments in this class requires you to create your own crowd funding video – so find out what crowd funding is all about.
2. Read the Crowd Funding Primer on BB (under the Course Resources folder). I have created a short primer for you so be sure to read it
3. Submit a 1 page narrative (write-up) on your thoughts about crowd funding. What is it, who uses it, why do they use it? You can use bullet points in your write-up.
4. Identity one crowd funding project that you like, which is of high quality (ie, solves an important problem or leverages a significant trend) and to which you would contribute or lend. Try to find a project that is business /entrepreneurship focused (rather than arts / crafts etc).
5. For the crowd funding project you identify, describe the venture and what you liked about the crowd funding campaign. What exactly was compelling about the story and the way that the founders told the story? Watch for and include things like photos, videos, language etc. Complete the following information for the crowd funding project:
Project Name:
Description:
Link:
Platform Name: (eg: Kickstarter)
What you liked about the project / the problem that the project solves / the trend that it levrages:
Point 1
Point 2
Point 3
Photos: Number, content, strengths, weaknesses
Videos: length, content, strengths, weaknesses
Prototype: availability, dates,
Other: project plan, launch time lines etc.
Call to Action: What is the amount that they are asking for? Would you donate? Why or why not?
Grading Rubric for Crowd Funding / Crowd Sourcing Report
Criteria | Excellent | Good | Acceptable | Unacceptable |
1. Research / Accuracy | 5 | 4 | 3 | 1 |
2. Completeness / Comprehensiveness | 5 | 4 | 3 | 1 |
3. Language / Spelling / Grammar | 5 | 4 | 3 | 1 |
4. Project Selection | 5 | 4 | 3 | 1 |
Total Points | 20 | 16 | 12 | 4 |
Criteria 1 | Excellent (5 points) | Good (4 points) | Acceptable (3 points) | Unacceptable (1 points) |
Research / Accuracy | The report is clearly supported by information from external research | The report is mostly supported by information from external research | The report is somewhat supported by information from external research | The report is not clearly supported by information from external research |
Criteria 2 | Excellent (5 points) | Good (4 points) | Acceptable (3 points) | Unacceptable (1 points) |
Completeness / Comprehen- siveness | Report contains all the required sections and provides a comprehensive discussion on every section | Report contains all the required sections and provides a mostly comprehensive discussion on every section | Report contains all of the required sections and provides a somewhat comprehensive discussion on every section | Report does not contains all the required sections and or does not provides a comprehensive discussion on every section |
Criteria 3 | Excellent (5 points) | Good (4 points) | Acceptable (3 points) | Unacceptable (1 points) |
Selection / Quality of Crowd Funding Project | Crowd Funding Project selected is of very high quality using important trends to solve an important problem or meet an unmet need | Crowd Funding Project selected is of high quality using mostly important trends to solve an important problem or meet an unmet need | Crowd Funding Project selected is of acceptable quality using trends to solve a problem or meet an unmet need | Crowd Funding Project selected is of poor quality as it does not use any trends or does not solve a problem or meet an unmet need |
Criteria 4 | Excellent (5 points) | Good (4 points) | Acceptable (3 points) | Unacceptable (1 points) |
Language, Spelling, Grammar | Report uses appropriate business language in a very clear, understandable manner with good use of examples. There are very few spelling / grammar mistakes. | Report contains mostly appropriate business language in an understandable manner with good use of examples. There are few spelling / grammar mistakes. | Report contains somewhat appropriate business language in a mostly understandable manner with use of examples. There are few spelling / grammar mistakes. | Report does not contains appropriate business language or is not understandable with little use of examples or contains numerous spelling / grammar mistakes. |
10 years ago
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