Cross analysis
The most recent year's financial ratios for The Kellogg Company and General Mills are included in this spreadsheet. KelloggandGeneralMillsRatios.xlsx
Conduct a cross-sectional analysis (i.e., compare the firm’s recent performance to the performance of its close competitor by means of ratio analysis). The ratios are grouped into categories. Comment on how Kellogg's performance compares to General Mills in each category. Finally, comment on your general impression of Kellogg's strengths and weaknesses relative to General Mills.
Your paper should be under 5 pages with 12 point font.
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