CRM assignment

Complete the following tasks:

1.     Read the “Hilton CRM” Case Study PDF attached.

2.     Review the following video:

Hilton El Conquistador Resort CRM video

http://www.youtube.com/watch?v=kwF3TjIpfRc

3.     Use the Accenture Service Executive Summary Report by Accenture

http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_2010_Global_Consumer_Survey_Executive_Summary_v4.pdf

4.     Using the insight from the survey,describe how Hilton can use process and the CRM system to counter act some of the key trends suggested by the report.

a. Create interactive PowerPoint with your ideas and suggestions for change.