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Prepare a 3- or 4-page paper for this assignment.

Find a customer relationship management (CRM) application online, and describe the capabilities that it offers.

 

 

Discuss how you would articulate the benefit and cost to the organization that you are currently working in, or an organization with which you are familiar.

Paper must make use of APA principles, including references

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    • crm.docx
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    • crm_online_application.docx