Convincing the Voter

Modern campaigns in the U.S. share many similar features. Campaigns must mobilize supporters and persuade undecided voters. Campaigns need to run candidates who are competitive and support issues that voters find salient. Campaigns must be organized, have a coherent strategy, and must consider the economic and political realities of the time and location. What are the most important factors a campaign planner must consider when crafting a winning campaign strategy?

Your initial post should be at least 250-300 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.