Consumer Behavior CT #1

Assignment Choice #1

Option 1: In a well-written, 2- to 3-page paper demonstrating APA standards, discuss your findings on the methods used by companies to track online consumer behavior. Make sure to address the following questions, ensuring your analysis pertains to issues concerning marketing ethics:

• What are the implications for those companies that bid for the chance to have exclusive advertising featured on their webpage? Is this practice based on the information exchange or some other type of consumer behavior?
• Will these companies have issues involving customer privacy? Why or why not?

Your paper should meet the following requirements:

• 2-3 pages in length, not including title and reference pages
• Formatted according to APA Requirements.
• Include at least 3 outside sources.