considering the issues

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on 200 words or more each. Answer Questions 1&2 “Considering the Issues” 

 

1/ O'neill says that advertisers create in consumers a sense of need for products. Do you think it is ethical for advertisers to create such a sense when their products are "generic" and do not differ from the competition ?

Do you feel that you "need" one particular product over another , such as starbucks coffee instead of dunkin donutes brand?

 

2/O'Neill believes that advertising language mirrors the fears, quirks,and aspirations of the society the creates it. Do you agree or disagree with this statement? Explain your view .

    • 11 years ago
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    • considering_the_issues.doc