Considering International Marketing: 8–10 PowerPoint slides with 100–150 slide notes plus a title, introduction, and reference slide
Your company’s board of directors is interested in the international marketing plan proposal and has asked you to do a cultural audit. Your audit will explore two main areas: (1) cultural factors related to doing business in this particular country, and (2) a competitive analysis.
Develop a PowerPoint presentation organized as follows:
- Cultural Factors
- Slide 1: Briefly describe the country’s history and its relevance to its current cultural state today.
- Slide 2: Identify customer demographic trends that are related to business activities in this particular country.
- Slide 3/4: Briefly discuss customers and traditions of the country’s citizens and how these can possibly influence business there.
- Slide 4/5: Identify and discuss language issues and any other cultural implications of introducing your product in this country.
- Slide 6: Provide an assessment of the geographic region and why this is a good fit for your company’s product.
- Competitive Analysis
- Slide 7/8: Analyze the industry in this particular country. Perform a SWOT analysis. For more on how to conduct a SWOT analysis, see http://articles.mplans.com/how-to-perform-a-swot-analysis/.
- Slide 8/9: Based on what you learned in the competitive research, apply the four Ps of marketing to your specific product by outlining the following:
- Product (the features and benefits of the product)
- Place (one possible outlet to sell the product in this particular country)
- Price (one price strategy to consider in this particular market based on your competitive analysis)
- Promotion (one promotional strategy to consider in appealing to your new global customers)
- Slide 9/10: Conclusion: Based on everything you researched, present a brief analysis of any similarities between the domestic and international markets, any particular challenges and how you will manage those challenges in your selected country.
12 years ago 20
Answer(1)
Purchase the answer to view it
NOT RATED
- international_marketing.pptx
Bids(1)
other Questions(10)
- homework 3
- Business Strategy and Policy (BUS451) - Spring 2014 -week 4
- "Prototyping
- Operations Management
- care plan
- marketing management individual assignment for puja
- economics micro online test
- E14-13B (Entries for Retirement and Issuance of Bonds) Cummings, Inc. had outstanding $8,000,000 of 12% bonds (interest payable July 31 and January 31) due in 10 years. On July 1, it issued $12,000,000 of 10%, 15-year bonds (interest payable July 1 and Ja
- E14-8B (Determine Proper Amounts in Account Balances) Presented below are three independent situations. (a) Snider Corporation incurred the following costs in connection with the issuance of bonds: (1) printing and engraving costs $40,000; (2) legal fees
- I need assistance with a research paper and critique an article