chapter 7 assignment

Instructions:    1. Read Chapter 7 powerpoint attached- Personality, Lifestyles and Values

2.      For each letter below, write a point you consider important from the reading that relates to the subject with the Roman numeral. You are not limited to a, b, c, and d.  You may add as many points that you think are important as you would like. Use as much space as you need however writing should be in your own words not copy and paste. 

I.                    Personality

a.           

b.          

c.          

d.         

II.                 Brand Personality

a.         

b.                               

c.         

d.       

III.              Lifestyle and Consumer Identity

a.          

b.        

c.         

d.         

IV.              Product Complementarity and Co-Branding Strategies

a.         

b.         

c.         

d.       

V.                Psychographics

a.        

b.       

c.        

d.       

VI.              Values

a.        

b.       

c.        

d.