Chapter 6 Discussion

 The text says one's family is the most important external influence on consumer behavior. Do you 

agree or disagree? Why? If you disagree, what's first? If you agree what do you believe is second? 

Why? 

 On page 220, the text presents its version of Maslow's Hierarchy of Needs. Pick a level and tell how 

an organization with a marketing orientation could use this hierarchy to design appropriate marketing 

mix components. 

 In a society that says it's trying to achieve gender equality why do marketers say gender influences 

consumer behavior? 

 Did anything you learned in these chapters surprise you? How? Why?