A case study paper on Justin Bieber

A case study paper on Justin Bieber's new song Sorry 
Need to write about how does rebrand himself, and overcoming the challenges.

Also dissect Sorry's lyrics, how does he changes the public narratives. 

here are some online courses:

http://www.businessinsider.com/justin-bieber-comeback-2015-11

http://themuse.jezebel.com/calling-it-justin-bieber-has-released-the-three-best-s-1738308678

The paper need to be two pages.