Case Studies
For this assignment you are to read four case studies as they appear in your text. The case studies you will be reading are as follows:
- Chapter 1, pg. 36: Are Electronic Medical Records a Cure for Health Care? (50 points)
- Chapter 2, pg. 75: Should Companies Embrace Social Business? (45 points)
- Chapter 3, pg. 99: Technology Helps Starbucks Find New Ways to Compete (35 points)
- Chapter 4, pg. 151: Wasting Time: The New Digital Divide (20 points)
Management Information Systems: Managing the Digital Firm by Laudon, Laudon Peason 13 9781269197403 term 1304B
Chapter 1
Case Study CASE STUDY QUESTIONS
Case Study CASE STUDY QUESTIONS
1. Identify and describe the problem in this case.
2. What management, organization, and technology fac-
tors are responsible for the difficulties in building elec-
tronic medical record systems? Explain your answer.
3. What is the business, political, and social impact of not
digitizing medical records (for individual physicans,
hospitals, insurers, patients, and the U.S. government)?
4. What are the business and social benefits of digitizing
medical recordkeeping?
5. Are electronic medical record systems a good solution
to the problem of rising health care costs in the United
States? Explain your answer.
Chapter2
1. What types of transactions are handled by baggage
handling systems?
2. What are the management, organization, and tech-
nology components of baggage handling systems?
3. What is problem these baggage handling systems
are trying to solve? Discuss the business impact this problem. Are todays's baggage handling systems a solution to this problem? Explaine
4. What kinds of management reports can be
generated from the data from these systems?
1. What management, organization, and technology
issues had to be addressed when implementing
Business Sufficiency, Business Sphere, and
Decision Cockpits?
2. How did these decision-making tools change the
way the company ran its business? How effective
are they? Why?
3. How are these systems related to P&G’s business
strategy?
CASE STUDY QUESTIONS chapter 2
1. Identify the management, organization, and
technology factors responsible for slow adoption
rates of internal corporate social networks.
2. Why have each of the companies described in this
case been successful in implementing internal
social networks? Explain your answer.
3. Should all companies implement internal
enterprise social networks? Why or why not?
Chapter 3
1. How is software adding value to automakers’
products?
2. How are the automakers benefiting from
software-enhanced cars? How are customers
benefiting?
3. What value chain activities are involved in
enhancing cars with software?
4. How much of a competitive advantage is software
providing for automakers? Explain your answer.
CASE STUDY QUESTIONS
1. Use the value chain and competitive forces
models to evaluate the impact of the Internet on
book publishers and book retail stores such as
B&N.
2. How are B&N and the book publishers changing
their business models to deal with the Internet
and e-book technology?
3. Will B&N’s new strategy be successful? Explain
your answer.
4. Is there anything else B&N and the book
publishers should be doing to stimulate more
business?
Chapter 4 Case Studies
1. How does information technology affect socioeco-
nomic disparities? Explain your answer.
2. Why is access to technology insufficient to elimi-
nate the digital divide?
3. How serious a problem is the “new” digital divide?
Explain your answer.
4. Why is the digital divide problem an ethical
dilemma?
CASE STUDY QUESTIONS
1. Perform an ethical analysis of Facebook. What is
the ethical dilemma presented by this case?
2. What is the relationship of privacy to Facebook’s
business model?
3. Describe the weaknesses of Facebook’s privacy
policies and features. What management,
organization, and technology factors have
contributed to those weaknesss?
4. Will Facebook be able to have a successful
business model without invading privacy? Explain
your answer. Are there any measures Facebook
could take to make this possible?
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