case

 We need to make a summarized report for the given themes in the attached document.There is no right and wrong to the answers.We need to go through the case study and answer those theme question according to our understanding.

Theme A:

Impact of Cloud to Business Model & Business Operations (3 points)

1. Identify from the case and elaborate on 2-3 business operations challenges which are

unique to (a) a company such as Zuora in becoming a cloud provider, and (b) a

traditional software company in becoming a SaaS provider such as some off Zuora’s

customers.

(Hint: Examine in the case for dynamics around cost structure and revenue in light of

above change)

Theme B:

Summing it up: Take a position (5 points)

The case ends with Zuora considering three possible scenarios:

• Scenario 1 – Continue to focus on billing for the SaaS industry

• Scenario 2 – Expand to capture the broader cloud computing trend

• Scenario 3 – Grow big fast and try to capture the broader subscription opportunity

1. Arrive at your independent recommendation on which of the 3 scenarios should Zuora

take – in the 2009 time frame the case is set. Provide your reasoning.

2. Determine from current Zuora web site, company/industry analysis, and other sources

which of these paths (or other) did Zuora actually end up.

Theme C:

1. Zuora & Zipcar: The case alludes to Zipcar, the car-sharing service, as an example

“offline” company in the “subscription economy”. Draw and accompany a brief narrative

of the sequence flow between a user of Zipcar and its use of Zuora services.

2. Trivia: We discussed early in the semester that cloud is causing a reordering of the

software stack. According to facts cited in the case, what dollar value of the worldwide

software stack was projected for 2011.