Which of the following non-profit, locally funded and controlled organizations offer housing rehabilitation and financial services to neighborhood residents?
Which company paid its employees to volunteer in their communities two days a week after a tsunami in Japan disrupted operations at its U.S. facilities?
Answer
[removed] | General Electric. | |
[removed] | UPS. | |
[removed] | Sony. | |
[removed] | Honda Motor Company. |
As communications improve and people around the world are able to witness the horrors of natural disasters, terrorism, and war, international relief efforts by corporations are becoming:
Answer
[removed] | Less important. | |
[removed] | More important. | |
[removed] | Obsolete because of social media. | |
[removed] | A liability because of negative media. |
Which of the following sectors receives the largest percentage of corporate cash and in-kind contributions?
Answer
[removed] | Health and human services. | |
[removed] | Education. | |
[removed] | Civic and community. | |
[removed] | Culture and arts. |
Another term for corporate giving is corporate:
Answer
[removed] | Welfare. | |
[removed] | Goodwill. | |
[removed] | Philanthropy. | |
[removed] | Citizenship. |
Which of the following is not a strategy to help companies get the most benefit from their contributions?
Answer
[removed] | Use hard-nosed business methods to assess the impact of gifts. | |
[removed] | Align priorities with employee interests. | |
[removed] | Establish priorities even if they come into conflict with firm core values. | |
[removed] | Draw on unique competencies of the business. |
The term civic engagement describes:
Answer
[removed] | The active involvement of businesses and individuals in improving communities. | |
[removed] | A competitive, free market environment. | |
[removed] | Strong governmental regulation to control businesses at the municipal level. | |
[removed] | A close and collaborative business-government relationship. |
Which company provided one million free vouchers for its online technology skills courses and certification exams during 2009?
Answer
[removed] | Apple, Inc. | |
[removed] | IBM Corp. | |
[removed] | Microsoft Corporation. | |
[removed] | Dell, Inc. |
Foreign-owned corporations use foundations:
Answer
[removed] | More frequently than U.S. firms. | |
[removed] | Less frequently than U.S. firms. | |
[removed] | About as often as U.S. firms. | |
[removed] | Only for setting up disaster relief. |
Habitat for Humanity is considered a:
Answer
[removed] | Corporation. | |
[removed] | Government division. | |
[removed] | Nongovernmental organization. | |
[removed] | Program for the homeless. |
The share of all giving made up by in-kind contributions of products and services has been:
Answer
[removed] | Rising steadily over the past decade. | |
[removed] | Declining steadily over the past decade. | |
[removed] | Remaining relatively constant over the past decade. | |
[removed] | Declining sharply over the past decade. |
According to a Harvard Business Review study, which of the following is not an area in which corporate contributions are most likely to enhance a company’s competitiveness?
Answer
[removed] | Context for strategy and rivalry. | |
[removed] | Demand conditions. | |
[removed] | Stakeholder management. | |
[removed] | Factor conditions. |
What company gives all of its earnings to charity?
Answer
[removed] | Seventh Generation. | |
[removed] | The Body Shop. | |
[removed] | Newman’s Own. | |
[removed] | Patagonia. |
Which company donates 5 percent of its branches or stores’ total sales revenue to a worthy local nonprofit organization three days a year?
Answer
[removed] | H&M. | |
[removed] | Whole Foods Markets. | |
[removed] | Bank of America. | |
[removed] | Citigroup. |
What percentage of AT&T’s procurement spending went to minority, women, and disabled veteran-owned businesses in 2011?
Answer
[removed] | 1 percent. | |
[removed] | 5 percent. | |
[removed] | 15 percent. | |
[removed] | 25 percent. |
The Ad Council’s inaugural campaign slogan was:
Answer
[removed] | “Friends don’t let friends drink and drive.” | |
[removed] | “A mind is a terrible thing to waste.” | |
[removed] | “Loose lips sink ships.” | |
[removed] | “Only you can prevent forest fires.” |
The agency created in 1934 and charged with regulating interstate and international communications by radio, television, wire, satellite, and cable is called:
Answer
[removed] | Online Privacy Commission. | |
[removed] | Securities and Exchange Commission. | |
[removed] | Federal Communications Commission. | |
[removed] | Federal Trade Commission. |
Global businesses that have extended their public relations strategies globally should:
Answer
[removed] | Ensure that sufficient funding is allocated globally for a positive and effective public affairs impact. | |
[removed] | Never decentralize their global public relations programs to ensure the company has “one voice.” | |
[removed] | Assume that there is no anti-American sentiment in the countries where they have operations. | |
[removed] | Ignore local customs and emerging issues in the locations where they operate. |
The “WE AGREE” campaign was an image advertisement about what?
Answer
[removed] | Facebook’s position on bullying. | |
[removed] | Chevron’s position on big oil’s support of local schools. | |
[removed] | S.C. Johnson’s focus on supporting American families. | |
[removed] | BP’s focus on supporting clean energy sources. |
Who warned, “Advertisements contain the only truth to be relied on in a newspaper?”
Answer
[removed] | Barack Obama. | |
[removed] | Bill Clinton. | |
[removed] | Thomas Jefferson. | |
[removed] | George Washington. |
The International Public Relations Association was founded in:
Answer
[removed] | 2009. | |
[removed] | 1970. | |
[removed] | 1955. | |
[removed] | 1930. |
Crises are:
Answer
[removed] | Not unique. | |
[removed] | Always tragedies. | |
[removed] | Often unexpected events. | |
[removed] | Rarely disruptive. |
In a 1998 FTC report to Congress, how many websites did the government agency find collected personal consumer information?
Answer
[removed] | Less than 10 percent. | |
[removed] | Approximately 25 percent. | |
[removed] | Approximately 67 percent. | |
[removed] | Over 85 percent. |
According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:
Answer
[removed] | 100,000. | |
[removed] | 1 million. | |
[removed] | 1 billion. | |
[removed] | 10 billion. |
Scenario-based press releases, key discussion points, and procedures to activate the organization’s website are all part of which step in an effective crisis management plan?
Answer
[removed] | Get ready before the crisis hits. | |
[removed] | Communicate quickly, but accurately. | |
[removed] | Use the Internet. | |
[removed] | Do the right thing. |
The right to free speech is protected under the U.S. Constitution’s:
Answer
[removed] | Fifth Amendment. | |
[removed] | Third Amendment. | |
[removed] | First Amendment. | |
[removed] | Preamble. |
In 1889, the first public relations department was created by:
Answer
[removed] | John Rockefeller. | |
[removed] | George Westinghouse. | |
[removed] | Andrew Carnegie. | |
[removed] | Franklin Pierce. |
A critical function of the public relations manager is:
Answer
[removed] | Crisis management. | |
[removed] | Financial management. | |
[removed] | Corporate governance. | |
[removed] | Accounting. |
What describes the practice of businesses using their public relations’ outreach in ways to influence the public’s opinion of a political or legislative issue of concern to the company?
Answer
[removed] | Influential advertising. | |
[removed] | Issue advertising. | |
[removed] | Capstone advertising. | |
[removed] | Political advertising. |
In 2011 Facebook and Time Warner joined forces to create this program against bullying
Answer
[removed] | “Stand Up Against Bullies”. | |
[removed] | “Prevent Bullying Now”. | |
[removed] | “Be Brave: Stop Bullying”. | |
[removed] | “Stop Bullying: Speak Up”. |
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