BUS401:week 4 journal

Critically reflect on the importance of the risk and return balance.  Consider the following:

• Can we ever have any return without some type of risk?
• If you take on a large risk, are you guaranteed a large return? Why or why not?
• What other factors play into risks that are not covered in the video?
• When have you had to consider risk and return in personal or professional decision-making?

MUST BE 250 words.