Bus Disc1

For this class, you will be working with a real company or a fictitious one of your own creation that is in a market domain or segment of an industry with which you are familiar. Examples of industries include transportation, healthcare, manufacturing, or the service industry. For this discussion, propose your market domain and explain the reason you selected this market domain. Describe your research approach and your sources of information. What challenges will there be in researching this market domain?

For the purposes of this discussion, utilize the company Luxottica which is an optics manufacturing company.

For additional details, please refer to the Module One Short Paper Guidelines and Rubric document in the Assignment Guidelines and Rubrics section of the course.

APA Guidelines Required (Title Page, Abstract, Running Head and properly cited references). Questions, see the Purdue Owl website https://owl.english.purdue.edu/owl/resource/560/01/

Instruction:

Please compose a 2-3 paragraph response as identified above.

Follow the rubric requirements (attached).

Sources must be cited with APA format.

Plagiarism is unacceptable. Must be less than 20% copied from source.