BUS 521 WEEK 5 DISCUSSION (FOUR ANSWERS POSTED CHOOSE 1)

BUS 521 WEEK 5 DISCUSSION LATEST
"Brand Identity" Please respond to the following:
• Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.
• Evaluate how a company’s brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation.

 NOTE: FOUR DIFFERENT ANSWER POSTED AS A BONUS CHOOSE ANYONE