BUS 402 _ WK5

Guerrilla Marketing
Please respond to the following:

·         From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale. (Be sure to select a specific guerrilla marketing campaign to discuss--see an example in Instructor Insights.)

·         Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

Link for example of guerilla marketing: https://www.youtube.com/watch?v=lqT_dPApj9U

Advertising and Promotion
Please respond to the following:

·         From the second e-Activity, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertise and promote the small business of your choice. Explain your rationale.

·         Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.

NO PLAGIARISM. NO ESSAYS. JUST ANSWER EACH QUESTION THOROUGHLY AND PROVIDE RATIONALE FOR EACH RESPONSE.