BUS 317 DISCUSSION

We encounter advertising on a daily basis. Yet, many of us rarely stop to consider what it is and how it impacts our views. For this discussion, read Chapters 1 and 2 of your textbook. For this discussion, you will use Storify (Links to an external site.)Links to an external site.. Go to Creating a Storify Story (Links to an external site.)Links to an external site. for step-by-step instructions on how to use this tool, and go to Stopping WOW Potato Chips (Links to an external site.)Links to an external site. to see an example of a Storify post. Then, create your own Storify story, and address the following:

• Define advertising in your own words.
• Embed at least one example of an advertisement that has influenced your view as a consumer of that organization. Explain how it demonstrates the impact of advertising on a company’s competitive advantage. (Remember to create a reference entry and cite the source for the advertisement you select.)
• Embed at least one example of an advertisement that might be considered to have a negative impact on society. Explain the ethical considerations of this advertisement and the kinds of social criticisms that might result. (Remember to create a reference entry and cite the source for the advertisement you select.)

Post your Storify link to the discussion forum below. Your initial post must be a minimum of 300 words, and be supported by your text and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center’s APA Headings (Links to an external site.)Links to an external site..