BSA/310 week 4

#1

Submit a team progress report to your instructor explaining what your team accomplished during the week, challenges your team faced, and potential approaches to the final Learning Team project.

#2

Find a current article about target marketing and write a 1- to 2-page paper discussing its relevance to this week's team assignment.

#3

Assignment Preparation: Activities include completing the SkillSoft course, watching the Lynda.com videos, independent student reading, and research.

Complete the Skillsoft^® course, "Marketing Essentials: Introduction to Marketing."

Watch the Lynda.com video, "Internet Marketing Basics."

Watch the Lynda.com video, "YouTube Projects for Business and Marketing."

Assignment: McBride Financial Services wants you to come up with a great marketing idea that can be used to expand McBride's customer base.

Create a 5- to 7- slide Microsoft^® PowerPoint^® presentation (with speaker notes included) that presents your idea. Include the following information along with a detailed description and justification of your idea.

• What is the current approach McBride is marketing?
• What target market does that approach reach?
• How could McBride use the internet to improve its reach to a broader market?
• Why would that approach appeal to your new market?
• What costs would be reduce from their current budget and transferred to the new internet budget?

Submit PowerPoint^® presentation