BRM/236 week 4

Create a 10- to 12-slide sales plan presentation as if you are presenting the plan to the general manager of your organization or an organization of your choice.

Choose a product or service to sell.

Identify techniques you will use to conduct a sales forecast to aid in marketing planning.

Provide a sales plan. Sales plans should:

• Define your target consumers.
• Define the purchase decision process customers follow.
• Define market characteristics (for instance, competition and substitute products) and understand how those will affect the attractiveness of your product in the mind of the consumer.
• Define how your product or service will address a need or want of the target consumer.
• Identify strategies and tactics that promote the consumer appeal of your product or service. Strategies reflect a long term plan that identifies sales goals and a game plan for achieving them. Tactics are more immediate decisions made to implement the strategy.

Identify technologies your organizational buyers may be using in their buying processes.

Explain how you will incorporate technology to successfully sell your product or service.

Include detailed speaker's notes on each of your slides.

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