Brand Audit Presentation

Refer back to the brand chosen for the Week 1 assignment.( NIKE)

Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Chapter 8.

Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit.

Include the following:

• Background
• Brand Inventory
• Brand Exploratory
• Strategic Recommendations
• Tactical Recommendations

Include speaker notes on every slide.

Cite all sources according to APA formatting guidelines.

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