BPS ASSESS V

Question 1

Name five examples of marketing decisions that may require policies. Briefly describe one such policy.

Your response should be at least 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Question 2

Discuss some ways in which management information systems can benefit a company.

Your response should be at least 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

 Course Textbook

David, F. R. (2011). Strategic management: Concepts and cases (13th ed.). Upper Saddle River, NJ: Prentice Hall.