Association
A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:
| COLA | NONCOLA |
TEENAGERS | 50 | 80 |
ADULTS | 90 | 40 |
Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy
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