Assignment: Distribution Strategy

Directions for completing this Assignment:

1. Watch the video on Marketing Channels and Retailing below.

http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch14.html

2. Explore the New Balance Hubway website: Click Here http://www.thehubway.com/

3. Using research from Chapter 13 and 14 in your textbook, answer the questions on New Balance Hubway in the template provided in Doc Sharing.

References

Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage