Read Case Study 15.4: Helen, Travel Agent (Carr-Ruffino, p. 613). What are the surface and underlying root problems of this case? What recommendations would you make to Helen in this case? What should Franko do? Create your discussion using the 4 key steps of a Case Study: Step 1: Identify surface problems, Step 2: Ask Why-Why to get root problem, Step 3: Generate solutions, and Step 4: Take action or make recommendations. Provide solid support for those recommendations.
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**Must have a thesis and conclusion
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