Case 1: Dick Spencer
***Please include the following three distinct sections/headings in your case assignments:
(1) Analysis of Critical Issues; (2) Recommendations; (3) References.
Case 1: Dick Spencer (100 Points)—
Read the Dick Spencer case. Identify the main factors contributing to: (1) Spencer’s success as a salesperson and (2) his tribulations as a manager. Explain how each of these factors led to either his success as a salesman or his failure as a manager. The factors you address and your explanations need to be supported with references. The more references you use, the better. In a separate section entitled “Recommendations—Decision Making and Problem Solving”, I would also like you to address the siding department incident specifically. What decisions could
Dick have made and what actions could he have taken to avoid this incident and effectively deal with the problems that resulted from this incident (i.e., recommendations)? Use plenty of references for support for this section. Include the full citations for all of your references on your Reference page at the end of your analysis, following the APA Guidelines that I provided you in Doc Sharing. You will be evaluated in accordance with the grading rubric provided at the end of this document.
All assignments need to be submitted in a Microsoft Word document that is compatible with Microsoft Office 2003 (sorry...that is what the school supplied me with on my computer...as long as it is NOT a docx or zipped file, I should be able to open it). Make sure your name appears somewhere within each document that you submit. You can include a cover page within each document, but it is not required. Please use 12-point Times New Roman font, 1-inch margins, and double-space your assignments. NOTE: References are very important to quality case analysis. The more references you use, the better. You should use as many as you need in order to back up all of your ideas, thereby creating a stronger analysis. Some references are better than others. I frown upon the use of internet websites as references and rarely give credit for them. With peer-reviewed journal articles, a strict review process is implemented in order to make sure that only the most useful and factual information is printed. Some journals implement a stricter process than others, so some journals are considered to be better than others (there are A-level, B-level, and C-level journals). I have provided a list of journals that are considered to be very good journals in the field (in eCollege-Doc Sharing). You should try to use articles from some of the highest-ranked journals in your assignments.
IMPORTANT POINT #1: Use as many high quality references as you can find to back up your analysis and opinions.
IMPORTANT POINT #2: Your required text for this class DOES NOT count as outside reference. You can use and cite it, but make sure you have enough outside references to support your ideas.
IMPORTANT POINT #3: Proofread your analysis before sending it to me. You can also send your papers to the online writing center available through the school and they can help you develop your writing skills. Clear and effective communication is a vital management skill.
Case Analysis Grading Rubric
| Far Exceeds Standards | Exceeds Standards | Meets Standards | Fails to Meet Standards |
Identification of Critical Issues and Problems; Depth of Analysis
I will consider how detailed your analysis is, how far into depth you go, and whether you address many of the existing and critical issues in the case.
Score:
| Identifies all of the critical managerial issues. Thoroughly discusses, evaluates, and analyzes each managerial issue, providing convincing and supported arguments.
(27-30) | Identifies most of the critical managerial issues. Discusses, evaluates, and analyzes each managerial issue, providing convincing and supported arguments, but could have gone into more depth.
(24-26) | Identifies many of the critical managerial issues. Discusses, evaluates, and analyzes most of the managerial issues, providing convincing and supported arguments, but could have gone into much more depth.
(21-23) | Identifies few, if any, critical managerial issues. Fails to discuss, evaluate, and analyze each managerial issue, does not provide convincing or supported arguments, and lacks any significant degree of depth.
(20 or Less)
|
Generates Alternatives and Recommendations; Develops a Plan of Action for Implementing Recommendations
Score:
| Generates several high-quality alternative solutions; Recommendations are well-argued and based on thorough analysis; Develops a thorough plan for implementing the proposed solutions; Discusses potential problems with the implementation and develops a variety of quality suggestions for minimizing them.
(27-30) | Generates two or more high-quality alternative solutions; Recommendations are fully supported by the analysis; Develops a plan for implementing the proposed solutions; Discusses potential problems with the implementation and develops a few suggestions for minimizing them.
(24-26) | Generates two or more alternative solutions; Recommendations are not fully supported by the analysis; Acknowledges potential problems with implementation, but does not adequately address mitigation; The link between the problem and the action plan is logically consistent.
(21-23) | Proposes only one (or no) alternative solution(s); Does not develop an action plan; or it is incomplete, vague, or unrealistic for implementing the proposed solution.
(20 or Less)
|
Literature Review of the Managerial Issues—Reference Support
The more reference support you use, the better. The quality of the journals is also important.
Score:
| Provides a complete and clear review of the scholarly journal literature. Empirical research from multiple journal articles provided support for why each issue was included. Several of the journal articles used came from top-tier journals.
(27-30) | Provides a substantial and clear review of the scholarly journal literature. Some, but not all, issues were supported by empirical research from journal articles. More references could have been used and more could have come from top-tier journals.
(24-26) | Provides an adequate and clear review of the journal literature, but several issues lacked strong support from the empirical research presented in journal articles. Most of the articles came from lower-level journals.
(21-23) | Provides an incomplete review of the journal literature and fails to support the knowledge associated with each identified managerial issue. The few articles that were used came from low-level journals or websites.
(20 or Less)
|
APA Formatting of References
Students must cite all references in APA format, in-text and on reference page.
Score:
| Student cited ALL references properly, formatted in accordance with the APA Style Guide (no errors).
(9-10) | Student cited most references properly, formatted in APA Style (a few minor errors).
(8) | Student cited many references properly, formatted in APA Style (4 or more minor errors).
(7) | Student cited few references properly (4 or more errors with at least 1 being a major error).
(6 or Less)
|
Total Score:
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10 years ago