Assignment

Case study

Sports marketers wear many different hats. They need to be able to think on the fly to come up with marketing ideas to sell their products or to figure out ways to mitigate bad situations with marketing techniques.

For this case study I want you to imagine that you are the marketing director for the New York Yankees. The biggest story these days with regards to the Yankee's hasn't been wins it has been the suspension of Alex Rodriguez. Not only is this a serious hit to A-Rod's reputation but it is a hit to the Yankee organization. A-Rod is one of their most notable players and personalities so for him to get one of the most significant suspensions in the history of baseball it creates a problem for the Yankee's.

Read the article below and then as a the Yankee's director of marketing what would you do to market the Yankees as well as A-Rod the get public opinion to sway back into the Yankee's favor. Put together a 1 page plan of specific ideas. Be creative and explain why you would do what you chose. Would you do meet and greets, commercials, or giveaways?

Place your paper in the drop box when finished.

http://www.nydailynews.com/sports/baseball/yankees/breaking-a-rod-slammed-full-season-ban-postseason-article-1.1576281