assignment

Find a Web site that has an “About Us” section or a “Press Release” section. Write a three to four (3-4) page paper addressing the following:

1. Identify the Web site, the sender, and perceived receiver.

2. Analyze the integrated business communication.

3. Assess the media richness of the section.

4. Describe how the message is framed.

5. Identify opinion leaders.

6. Make recommendations for improving word choice.