assignment

Research the current business environment and identify an organization that has recently (within the last 2- 3years) undergone a serious strategic reformulation and change.

What were the challenges the company faced that catalyzed this change?

What shifts did they make - a) Market Evolution, b) Technological Innovation, c) Market Redefinition, or d) a Change in Marketing Channels e) other - to execute the Strategic Change?

Discuss the results –are they positioned now for future success, or are more changes needed? Give rationale – why/why not.

What additional recommendations do you have for the firm? Provide specific details (don’t just say – advertise more without giving deals regarding media and message.

3 external references are required, cited in APA format.