Assignment

Select one of the following entities; Google, Yahoo, DropBox or Amazon.

Briefly, describe the entity's underlying business model. Construct a valuation model to

determine the entity's intrinsic value.

 Explanatory note - Possible approaches for the analysis of the entity's

underlying business model include Balanced Scorecard style approaches and SWOT

analysis (please note that a number of approaches exist beyond these well-known

approaches, that may be employed). Possible approaches to the firm valuation include

Discounted Cash Flow Analysis, Dividend Discount Models, Earnings models and

Regressive models. Please note that not all the noted entities are trading entities but that

does not prevent their valuation. Where earnings data is available it can be included in the

chosen valuation model. Where earnings data is not available students can use various

estimation approaches to determine the value of the entity. Where quantitative methods

are employed in the valuation, an Excel (.xls or .xlsx format) spreadsheet detailing the

model, and showing the calculations completed should accompany the report. Remember

to clearly articulate your assumptions, and comment on the limitations of your analysis

and valuation model.

word count: 1500 words