- Perform an industry analysis for each of IBM’s top market segments: services, software, and hardware. Are these attractive industries? Why or why not?
- Looking at IBM’s RCCs, can IBM gain and sustain a competitive advantage? Why or why not?
- Describe IBM’s strategic shifts over the last 20 years. What lessons can be learned?
- What are IBM’s business and corporate strategies today?
- How should IBM position itself to take advantage of current technology trends? Should IBM focus on a particular segment or try to maintain vertical integration?
- What should IBM’s offensive and defensive plan look like?
10 years ago
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