Assignment 1: Discussion—Marketing Plans and Customer Satisfaction

Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.

Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:

• Discuss implementation activities that positively impacted customer satisfaction.
• Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.